Case Studies
Introduction
The truth is, agencies can help you get a return on your marketing budget at a fraction of the cost you’d have to spend to assemble an in-house team. But before you can run your own marketing campaigns, you have to make sure that you and your team have the following:
A good understanding of your customer’s behavior.
At its core, marketing is all about communicating with your customers in their own language on the platforms where they hang out. Before you can do that, you need to understand your audience. Not just surface level stuff like “they need help with SEO,” but a deeper understanding.
For example, what other solutions have they already tried in order to solve their problem? What do they think will work best for them and why? What do they think is unique about their situation? Remember, successful companies prioritize customer research. In fact, Buffet built an entire team to handle customer development alone.
The truth is, agencies can help you get a return on your marketing budget at a fraction of the cost you’d have to spend to assemble an in-house team. But before you can run your own marketing campaigns, you have to make sure that you and your team have the following:
A good understanding of your customer’s behavior.
At its core, marketing is all about communicating with your customers in their own language on the platforms where they hang out. Before you can do that, you need to understand your audience. Not just surface level stuff like “they need help with SEO,” but a deeper understanding.
For example, what other solutions have they already tried in order to solve their problem? What do they think will work best for them and why? What do they think is unique about their situation? Remember, successful companies prioritize customer research. In fact, Buffet built an entire team to handle customer development alone.
Steelhead Productions Case Study
We worked with the event industry leader Steelhead tasked with boosting sales and develop brand awareness through our inbound marketing program.
At the time, Steelhead had a minimal digital marketing presence. Based on our research, we found that their customers wanted designs for other aspects of their business as well, such as designing and fabricating corporate briefing centers.
To solve that, we helped Steelhead build visibility in organic search results. That meant building out content on the site to help position Steelhead showcasing their work and defining Steelhead as a client solution expert.
Tactically, we used a mix of link-building techniques to help Steelhead rank higher for relevant keywords in this space and leveraged their marketing campaign to connect with new customers who had a high likelihood of being interested in Steelhead’s design and fabrication capabilities.
Our inbound marketing program produced over $4 Million in revenue!
At the time, Steelhead had a minimal digital marketing presence. Based on our research, we found that their customers wanted designs for other aspects of their business as well, such as designing and fabricating corporate briefing centers.
To solve that, we helped Steelhead build visibility in organic search results. That meant building out content on the site to help position Steelhead showcasing their work and defining Steelhead as a client solution expert.
Tactically, we used a mix of link-building techniques to help Steelhead rank higher for relevant keywords in this space and leveraged their marketing campaign to connect with new customers who had a high likelihood of being interested in Steelhead’s design and fabrication capabilities.
Our inbound marketing program produced over $4 Million in revenue!
Summerset Marine Case Study
We worked with the lakefront service provider leader Summerset Marine tasked with giving them a digital presence.
At the time, Summerset Marine had a strong digital marketing presence but could not achieve their goal to become the #1 local Southeast Wisconsin lakefront service provider.
To solve that, we implemented our regional local search domination package. We ranked Summerset Marine on page 1 of google for local keyword searches like “docks” & “piers”. These search terms and now being on page 1 of google generated an enormous influx of inbound leads via calls and emails.
We brought in countless new business clients with our rapid local search ranking program.
At the time, Summerset Marine had a strong digital marketing presence but could not achieve their goal to become the #1 local Southeast Wisconsin lakefront service provider.
To solve that, we implemented our regional local search domination package. We ranked Summerset Marine on page 1 of google for local keyword searches like “docks” & “piers”. These search terms and now being on page 1 of google generated an enormous influx of inbound leads via calls and emails.
We brought in countless new business clients with our rapid local search ranking program.
Tendon Systems Case Study
We worked with the concrete contractor leader Tendon Systems tasked with giving them a digital presence.
At the time, Tendon Systems had a minimal digital marketing presence and was proud to be such a leader in their space by word of mouth success. Based on our research, we knew there was a large group of untapped clientele who just didn’t know who Tendon was and we aimed to change this.
To solve that, we helped Tendon Systems build visibility in organic search and pay per click results. That meant building out content on the web site to help position Tendon Systems showing their projects to showcase their currently unknown capabilities to their current and future clients.
We brought in a single client that produced over $1 Million Dollars alone!
At the time, Tendon Systems had a minimal digital marketing presence and was proud to be such a leader in their space by word of mouth success. Based on our research, we knew there was a large group of untapped clientele who just didn’t know who Tendon was and we aimed to change this.
To solve that, we helped Tendon Systems build visibility in organic search and pay per click results. That meant building out content on the web site to help position Tendon Systems showcasing their projects to showcase their currently unknown capabilities to their current and future clients.
We brought in a single client that produced over $1 Million Dollars alone!
TeamOne Case Study
We worked with the TeamOne, a leader in the Exhibit Design space tasked with increasing sales.
At the time, TeamOne had the standard outbound sales approach of cold calling and email outreach programs, and their sales team had to hunt all new opportunities. We were tasked with overhauling their sales approach and retrain the sales team to become inbound sales execs and no longer outbound sales execs. We knew we had to get their phones ringing by prospective clients to do so.
To solve that, we built sales funnels and infused Search Engine Optimization putting TeamOne on the first page of Google for keyword searches significantly growing their organic search presence. We developed content on the web site to help position TeamOne showcasing their capabilities while driving traffic and converting traffic to actual sales.
We laid the foundation, built the infrastructure, and developed a million dollar ROI through our expert inbound digital marketing strategies!
At the time, TeamOne had the standard outbound sales approach of cold calling and email outreach programs, and their sales team had to hunt all new opportunities. We were tasked with overhauling their sales approach and retrain the sales team to become inbound sales execs and no longer outbound sales execs. We knew we had to get their phones ringing by prospective clients to do so.
To solve that, we built sales funnels and infused Search Engine Optimization putting TeamOne on the first page of Google for keyword searches significantly growing their organic search presence. We developed content on the web site to help position TeamOne showcasing their capabilities while driving traffic and converting traffic to actual sales.
We laid the foundation, built the infrastructure, and developed a million dollar ROI through our expert inbound digital marketing strategies!
